A strategic partnership campaign between Lotte Duty Free and Qantas Frequent Flyer, introducing a new loyalty experience through an integrated, multi-channel campaign.

Digital design for marketing campaigns across web, email, paid social, and mobile platforms.

A collection of seasonal campaigns delivered across retail, digital, and social channels. From concept development to execution, the work created engaging experiences across every customer touchpoint.

A selection of branding and editorial projects exploring visual identity, typography, and publication design. These projects reflect my passion for building thoughtful visual systems and meaningful brand experiences.

A collection of self-initiated motion, photography, and visual storytelling projects exploring brand narratives, culture, and contemporary design through moving image and still photography.